The 'Keep a Child Alive' campaign has taken the form of a rather ironic means of raising awareness. As a strategy to raise funds and familiarity surrounding the pressing HIV/AIDS issues in India and Africa, this charitable tactic virtually kills off celebrities.
Personally I think this new visual collection of celebrity 'Keep a Child Alive' faux remembrance headshots makes the campaign that much more poignant. Lady Gaga, Jennifer Hudson, Justin Timberlake and David Chapelle are dead after committing social media suicide beginning December 1st 2010, leaving Twitter updates un-tweeted and Facebook statuses un-posted. Once $1,000,000 in donations is reached, these stars will have their lives back and will return to their computers.
Key Themes Behind This Trend
- Virtual Charity Campaigns
- Creating innovative virtual campaigns that simulate the 'death' of celebrities to raise awareness and funds for pressing social causes.
- Social Media Suicide
- Utilizing the concept of 'social media suicide' to generate buzz and engagement for charitable initiatives.
- Faux Remembrance Headshots
- Developing visual collections of faux remembrance headshots to enhance the impact and emotional connection of charitable campaigns.
Where This Applies
- Nonprofit Fundraising
- Exploring disruptive innovation opportunities in nonprofit fundraising through unique and attention-grabbing virtual campaigns.
- Digital Marketing
- Leveraging the concept of 'social media suicide' as a disruptive strategy in digital marketing campaigns for both brands and causes.
- Visual Arts and Design
- Applying innovative visual storytelling techniques, such as creating faux remembrance headshots, to enhance the emotional impact of campaigns in the visual arts and design industry.
