My sweet tooth is tingling after checking out the Chocolate Christmas Tree by French chocolatier Patrick Roger. This enormous and edible tanenbaum took four tonnes of chocolate and a month's worth of work to make.
The Chocolate Christmas Tree is both delicious and philanthropic, as pieces of it are set to be auctioned off at a French telethon benefiting neuromuscular diseases. Check out the time-lapse video above to see just how this chocolaty tree came to be.
What's Driving This Trend
- Edible Sculptures
- Opportunity for chefs and chocolatiers to create large-scale edible sculptures for events and charitable donations.
- Philanthropic Marketing
- Opportunity for companies to incorporate philanthropy and social responsibility into their marketing campaigns.
- Luxury Charity Events
- Opportunity for event planners and luxury brands to create high-end, charitable events featuring unique and extravagant pieces like the chocolate Christmas tree.
Who This Affects Most
- Food and Beverage
- Industry for chefs and chocolatiers to create innovative, large-scale edible sculptures for events and charity.
- Marketing
- Industry for companies to capitalize on social responsibility and philanthropy in their marketing campaigns.
- Event Planning
- Industry for planners and luxury brands to create high-end events featuring unique and extravagant pieces, such as the chocolate Christmas tree.
