The Young Socialists of Catalonia put out a political ad campaign that is sure to cause some commotion. With a sexvertising spot like this, the youth vote is almost a guarantee.
In this commercial, an attractive brunette is found caressing her filled-in ballot at the voters' booth, ready to slip it into the slot. Playing on the sexy insertion of the ticket, the ad encourages an urge to vote. The Young Socialists of Catalonia really target the young demographic, aiming to get the youth all hot 'n' bothered for...politics.
Why This Trend Is Growing
- Sex-inspired Political Ads
- Opportunity for political campaign ads to incorporate sexual themes to engage younger voters.
- Youth Voter Engagement Strategies
- Opportunity for political parties and campaigns to utilize more creative and engaging tactics to get younger voters involved.
- Controversial Political Advertising
- Opportunity for political campaigns to push the envelope and take risks with provocative messaging to garner attention.
Industries Being Reshaped
- Political Campaigns
- Opportunity for political campaigns and parties to innovate voter engagement strategies to increase youth voter turnout.
- Advertising and Marketing
- Opportunity for marketing and advertising firms to work with political campaigns to develop innovative and edgy messaging to appeal to younger voters.
- Media and Communications
- Opportunity for media outlets to explore the impact of controversial messaging in political advertising.
