Roadkill Calendars

The ‘Son of Roadkill' Calendar by Kevin Beresford is a Huge Hit

If cute puppies, inspirational scenes or provocative pin-ups are a bit mundane for your taste, you might like Kevin Beresford’s 2011 Son of Roadkill Calendar. The wacky calendar features images of dead animals on the road or roadside.

Beresford thought the dead dogs, squashed squirrels, flattened fowl and hammered hedgehogs that he saw in his travels as a courier might have a higher purpose as images in a unique calendar. The Son of Roadkill Calendar is the latest of Beresford’s morbid datekeepers. It’s not for everyone though: Some shops refuse to stock the item.

Morbid Calendars
Opportunity for unique and unconventional calendars featuring unusual and morbid imagery.
Shock Value Merchandise
Disruptive innovation opportunity to create products that shock and provoke a strong reaction from consumers.
Unconventional Artistry
Opportunity for artists to explore unconventional subject matter and challenge traditional notions of beauty and aesthetics.

Who This Affects Most

Printing and Publishing
Disruptive innovation opportunity to introduce unconventional calendars and printed materials.
Retail
Opportunity for retailers to carry unique and provocative merchandise that caters to niche markets.
Art and Design
Opportunity for artists and designers to push boundaries and create unconventional artworks and products.
SCORE
6.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 98%
Activity 97%
Freshness 8%

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