The creative minds behind Sesame Street are trying to get one of their own a hosting gig on Saturday Night Live with the Cookie Monster SNL audition video. This video features Cookie Monster stating his case to be host along with a quick run-through of what a Cookie Monster SNL episode would be like.
From skits like 'Macarooner' to musical guest 'Monster Gaga,' the Cookie Monster SNL audition has it all. Whta makes it even better is that this campaign is 100 percent legit and can be made a reality by visiting Cookie Monster's Facebook fan page.
What's Driving This Trend
- Late-night Show Hosts
- Disruptive innovation opportunity: Incorporate popular children's characters as guests or hosts on late-night shows to attract new audiences and tap into nostalgia.
- SNL Audition Videos
- Disruptive innovation opportunity: Encourage fans and viewers to create their own audition videos for popular TV shows or events, creating user-generated content and increasing engagement.
- Promotional Campaigns
- Disruptive innovation opportunity: Develop creative and interactive promotional campaigns that bridge the gap between fictional characters and real-life events to generate buzz and enhance brand engagement.
Who This Affects Most
- Entertainment
- Disruptive innovation opportunity: Explore collaborations between popular TV shows and iconic characters to create unique and captivating entertainment experiences.
- Social Media
- Disruptive innovation opportunity: Utilize social media platforms to facilitate fan interactions and involvement, allowing them to influence and shape content through contests or partnerships.
- Advertising
- Disruptive innovation opportunity: Adopt unconventional advertising strategies that blend fictional narratives with the real world to capture audience attention and create memorable brand experiences.
