The photography of Kassia Meinholdt focuses on young, fresh-faced females with a definite hipster vibe to them. The single subject photography features bright backdrops and often employs natural light.
Whether the model is deliberately posing, caught of guard listening to music in a record store or submerged underwater rocking a pair of shades, the photography of Kassia Meinholdt is sure to please.
Implications - The interest in hipster culture has been extremely evident as of late. Many designers and brands are bringing this culture to the mainstream through a variety of clothes and accessories. Even though these individuals are often parodied, there's no denying how they've inspired the comeback of styles like wayfarer glasses, plaid shirts and vintage clothing. Hipsters have become a new pop cultural sensation that have spawned a new style, culture and parodies in the media for consumers to enjoy.
Key Themes Behind This Trend
- Submerged Photography
- The trend of underwater photography presents opportunities for wearable waterproof technology and new underwater camera equipment.
- Hipster-inspired Fashion
- There is a disruptive innovation opportunity for sustainable fashion brands catering to the hipster market, offering responsibly-produced and eco-friendly clothing.
- Natural Light Photography
- The trend of natural light photography opens up opportunities for camera manufacturers to develop new lenses and equipment specifically designed to optimize natural light capture.
Where This Applies
- Wearable Technology
- The rise of underwater photography creates opportunities for wearable technology manufacturers to create waterproof devices specifically designed for photography and videography.
- Fashion
- The hipster-inspired fashion trend presents opportunities for sustainable fashion brands that offer unique and ethically-made pieces of clothing inspired by hipster culture.
- Photography Equipment
- The trend of natural light photography presents opportunities for camera manufacturers to develop new lenses and equipment specifically designed to optimize natural light capture.
