Auto-Powered Animations

The Subaru WRX STI Turns the Fast Track into a Flip Book

I award my personal Grand Prix to whoever guessed straight away the Subaru WRX STI's star role in this remarkable commercial. As an epic effort on part of the infamous ad agency DDB Canada, this motorized motion picture leaves every other car commercial I've seen in the dust.

To keep the viewer up to speed, this entire 50-second video was made possible by a Subaru WRX STI equipped with a camera. Recording 760 frames of animation, this Subaru WRX STI advertisement captures an illustrated exploit of the truly impressive Impreza. To see how the clip was made check out this video.

Auto-powered Animations
Opportunity to create animated commercials using cars equipped with cameras.
Motorized Motion Pictures
Utilizing motorized cameras to capture impressive and unique advertisements.
Illustrated Exploits
Creating animated commercials that depict impressive feats using illustrations.

Who This Affects Most

Automotive
Opportunity for car manufacturers to showcase their vehicles through innovative advertising techniques.
Advertising
Opportunity for ad agencies to create impactful commercials using animated illustrations and motorized cameras.
Animation
Opportunity for animation studios to collaborate with car manufacturers and ad agencies to create unique animated commercials.
SCORE
3.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 15%
Activity 72%
Freshness 8%

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