Enchanting Paper Lashes (UPDATE)

Paperself Eyelashes Will Prettify Your Peepers

Paperself Eyelashes has just appeared at the Osaka 2010 Beauty World Fair and it has expanded its eye-embellishing collection. The new Dezeen 'Temporium' pop-up store will also be featuring the feathery cilium fashions.

Chinese paper-cutting has inspired Paperself Eyelashes' stenciled designs, which feature smiling peach blossoms, ponies, peacocks, butterflies and a new clown lash look. Add some frill like this to your made-up face and all eyes will be on yours.

Paper-cutting-inspired Eyelashes
Disruptive innovation opportunity to create unique and artistic eyelashes using paper-cutting techniques.
Feathery Cilium Fashions
Disruptive innovation opportunity to develop eyelashes made with feather-like materials for a more natural and glamorous look.
Clown Lash Trend
Disruptive innovation opportunity to design and market eyelashes inspired by circus and clown aesthetics.

Industries Being Reshaped

Beauty and Cosmetics
Disruptive innovation opportunity to revolutionize the beauty and cosmetics industry by introducing innovative and eye-catching eyelash designs.
Fashion and Accessories
Disruptive innovation opportunity to integrate unique and trendy eyelashes into fashion and accessories, creating a new category of self-expression.
Art and Design
Disruptive innovation opportunity to explore the intersection of art and beauty by creating eyelashes that are true works of art.
SCORE
6.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 96%
Activity 79%
Freshness 8%

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