Disheveled Purple 'Dos

The Mario Testino Shoots Sasha Pivovarova for V Magazine

These wild shots of uber hot model Sasha Pivovarova for V Magazine turn what would usually be considered a “bad hair day” by most into a badass pictorial.

The shots consist of both indoor and outdoor shots of Pivovarova in a bevy of wildly colored and styled wigs. These pictures of Sasha Pivovarova for V Magazine were taken by photographer Mario Testino and the chemistry between the two of them is palpable.

Implications - xx
Not only is this shoot extra fierce because of the use of model Sasha Pivovarova, but its appearance in V Magazine makes it extra fashion-forward. I am a huge fan of the use of both indoor an outdoor shots within each of these captures and I can bet I'm not alone!

Wild Colored Wigs
The trend of wearing brightly colored wigs for fashion photo shoots or everyday wear could disrupt the traditional hair industry by creating a new niche market for wig manufacturers and retailers.
Indoor-outdoor Photography
The trend of indoor-outdoor photography could create a new opportunity for photography equipment manufacturers and retailers to develop specialized equipment for photographers who want to seamlessly capture both indoor and outdoor shots.
Bad Hair Day Fashion
The trend of styling hair to look like a 'bad hair day' could disrupt the beauty industry by offering a new style that goes against traditionally sleek and polished looks.

Where This Applies

Wig Manufacturing and Retail
The wig manufacturing and retail industry could benefit from the trend of wearing wild colored wigs for fashion photo shoots or everyday wear by marketing to a new target audience.
Photography Equipment Manufacturing and Retail
The photography equipment manufacturing and retail industry could benefit from the trend of indoor-outdoor photography by developing specialized equipment for photographers who want to seamlessly capture both indoor and outdoor shots.
Beauty Products Manufacturing and Retail
The beauty products manufacturing and retail industry could be disrupted by the trend of styling hair to look like a 'bad hair day' by creating new products and services that cater to this new style trend.
SCORE
6.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 81%
Freshness 8%

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