Now even the illiterate can learn to cook thanks to Katie Shelly's 'Picture Cook.' 'Picture Cook' is currently an Internet cookbook that teaches people how to prepare everything from Eggplant Parmesan to Aji Pebre with the help of simple illustrations.
I am not known for my culinary prowess, but I think even I could whip up a decadent dish or two using 'Picture Cook.' Check out a few sample recipes in the featured gallery and keep your eyes open for it next time you go to your local bookstore.
Why This Trend Is Growing
- Wordless Pictorial Instruction
- The use of visual cues and simplified illustrations in order to teach new skills has been popularized by books like 'Picture Cook.' Other industries can take note and explore ways to utilize wordless instructions in their products or services.
- Internet-enabled DIY
- Online platforms are making it easier than ever for people to learn new skills. Businesses can leverage this trend by creating interactive and engaging digital content that teaches users how to use their products or services.
- Illustrated Learning
- While books have traditionally relied on written descriptions in order to teach new skills, illustrated instructional materials are growing in popularity. Businesses that create easy-to-follow visual aids can stand out in crowded markets.
Industries Being Reshaped
- Cookbooks
- Cookbook publishers can explore ways to incorporate picture-based instruction as a means of expanding their audience or exploring new markets.
- Educational Publishing
- There is growing interest in illustrated instructional materials to teach everything from cooking to DIY projects to more traditional educational content.
- Consumer Electronics
- Manufacturers of complex products such as smartphones and laptops could benefit from creating more comprehensive, illustrated user manuals that are easy for users to understand and access.
