'Bigger in Texas' in Flair Austria is a smokin' editorial with some serious honky-tonk style. Model Daniela Kocianova rocks cowboy hats, itty-bitty shorts and other fierce Western-inspired pieces for photographer Manolo Campion.
My favorite shot from 'Bigger in Texas' in Flair Austria is the eighth image, in which Kocianova's body is superimposed over an oil-drilling site. See the gallery above for the full editorial.
Implications - Current fashion trends are heading back to basics; perhaps due to the recession, a surge of country couture and retro revival. Consumers now opt for outfits which are simple and comfortable instead of extravagant, flashy fashions. Companies can cater to this market of comfort-seeking consumers by studying their values and applying them to their products.
What Makes This Trend Stand Out
- Country Couture
- The surge of country couture and retro revival in fashion trends can be capitalized on by companies that create simple and comfortable clothing.
- Western-inspired Fashion
- The popularity of Western-inspired fashion creates an avenue for companies to create unique designs that incorporate cowboy hats, itty-bitty shorts, and other fierce Western-style apparel.
- Oil-drilling-inspired Imagery
- Incorporating oil-drilling-inspired imagery, such as the eighth image in the 'Bigger in Texas' editorial, can be an innovative way for companies to create distinct and eye-catching visual content.
Sectors Adopting This
- Fashion
- The resurgence of country couture and the popularity of Western-inspired fashion presents opportunities for fashion companies to cater to comfort-seeking consumers.
- Photography
- Incorporating unique and innovative visual elements, such as oil-drilling-inspired imagery, can create opportunities for photographers to differentiate their work in the industry.
- Advertising
- Using distinct visual elements, such as oil-drilling-inspired imagery, can create innovative and eye-catching advertising campaigns for companies looking to stand out in their industries.
