It started with Bertie Bott’s Every Flavor Beans. Candy giant Jelly Belly has been satisfying muggle sweet teeth for years with their Hogwarts Roulette of jelly beans. Thanks to their flavor charts however, a discerning bean eater could separate out the earwax from the toffee flavored.
Enter BeanBoozled. Available in both a BeanBoozled game format box with spinner, or in a standard paper box, the delish beans are now mixed in with the nasty with scary visual similarity.
Jelly Belly BeanBoozled flavor pairings include Canned Dog Food and Chocolate Pudding, Centipede and Strawberry Jam, Baby Wipes and Coconut, and Barf and Peach.
Bon appetit!
Why This Trend Is Growing
- Disruptive Jelly Bean Flavors
- There's an opportunity for candy companies to innovate by creating unusual and peculiar flavors for jelly beans.
- Gamification of Candy Tasting
- Infusing an aspect of chance in candy tasting can add an unexpected layer of fun to an otherwise simple experience, creating new opportunities for gamification.
- Visual Similarity in Food Products
- Creating a sense of suspense in consumers by purposely making food products visually similar can be an innovative way to engage shoppers in a new way, increasing product interest and ultimately boosting sales.
Industries Being Reshaped
- Candy Manufacturing
- Candy companies can capitalize on the trend of unconventional candy flavors by creating and releasing their own lines of peculiar flavors and capitalizing on the novelty factor to appeal to new consumers.
- Gaming
- Innovative gaming companies could partner with candy manufacturers to create game-centric products like the BeanBoozled jelly bean gamification, bridging the gap between the gaming and the confectionery industry.
- Food Retail
- Food retailers may introduce more products with visual similarity for consumers who are seeking to try something new and innovative that adds an aspect of surprise to the shopping experience.
