I love the 70s glamazon aesthetic embraced in 'Glam Nouveau' in NAAG. Photographers Anna Palma and Ray Brown combined for a beautifully-shot editorial. Model Viktoriya works it in effortless pieces curated by stylist Lauren Austin Wood, including high-waisted boot-cut jeans, fur coats and knit shorts from the likes of Carolina Herrera, Marc Jacobs and Rachel Conrey.
Implications - The wild hair within the Glam Nouveau editorial was styled by Raymond McClaren. The models show off perfectly wind-blown hair and tousled up-dos that often look pink due to the lighting used within the shoot. Angie Parker and Ray Brown work together on the model's makeup, creating dramatic bright-red lips and sultry cat-eyed looks.
Key Themes Behind This Trend
- 70s Glamazon Aesthetic
- Opportunity for fashion brands to embrace and modernize the retro-inspired 70s glamazon style.
- Effortless Curated Pieces
- Opportunity for retailers to curate collections of high-waisted boot-cut jeans, fur coats, and knit shorts that embody the easy and chic style of the Glam Nouveau editorial.
- Wild Hair and Dramatic Makeup
- Opportunity for hair and beauty brands to offer products and tutorials to achieve the wind-blown hair and sultry cat-eyed looks showcased in the Glam Nouveau editorial.
Where This Applies
- Fashion
- Fashion brands can tap into the 70s glamazon aesthetic and offer retro-inspired collections to cater to the demand for nostalgic fashion trends.
- Retail
- Retailers have the opportunity to curate collections of clothing and accessories that capture the effortless and chic style showcased in the Glam Nouveau editorial.
- Hair and Beauty
- Hair and beauty brands can develop and promote products that help achieve the wild, wind-blown hair and dramatic makeup looks featured in the Glam Nouveau editorial.
