Postmortem Pop Singles

Mrs. Jackson Releases Michael Jackson 'Opis None' Song Free for Fans

Mrs. Jackson has just released the Michael Jackson 'Opis None' song free for fans. Part of the late King of Pop's estate bequeathed to his mother included a vault of 300 unreleased songs. Although 'Opis None' is 30 years old, it's never been available to the public -- until now.

Katherine Jackson's move to release 'Opis None' came after Sony teased a new Michael Jackson track called 'Breaking News.' The authenticity of the vocals for that Sony track are disputed; to help dispel nasty rumors, the Michael Jackson 'Opis None' song was released to let fans judge on their own.

Vintage Songs
Releasing vintage and unreleased music can be a new trend in the music industry which can cater to a new category of music lovers.
Posthumous Releases
Posthumous releases of popular artists can be a new trend in the music industry as it can create a new fanbase and their unreleased potential can be showcased.
Transparency
Creating transparency in the release of songs can be a new trend in the music industry to give fans authenticity and clarity on the release of their favorite artist's music.

Sectors Adopting This

Music Industry
The music industry can capitalize on releasing old and unreleased music by popular artists to create new revenue streams and connect with a new set of audience.
Entertainment Industry
Entertainment Industry can create a new trend of retro music and showcase the unreleased potential of iconic personalities to create a new generation of fans.
Digital Platform Industry
Digital Platform Industry like Spotify, Apple Music, and Amazon Music can create a new niche of vintage and unreleased music that can cater to a vast audience and can propel a new genre of music.
SCORE
0.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 1%
Activity 4%
Freshness 8%

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