French telecommunications company 'Orange' released its new campaign under the heading Orange PaperQuest to promote and market itself. What makes this campaign unique is its original origami designs that the public creatively manipulated.
The Orange PaperQuest strategy resulted in 13 different creations and are all brilliantly executed by their designers. The video showcases several creators and their inspirations towards this awesome and artistic endeavor.
Implications - In today's Internet-dominated culture, consumers have gotten used to the concept of contributing ideas and alterations to products released by their favorite brands. Corporations would be wise to increase their inter-connectivity with consumers by creating and operating contests and campaigns that require customer input, with the winner gaining a prize.
What's Driving This Trend
- Interactive Marketing Campaigns
- Corporations using interactive marketing campaigns to engage customers in creative endeavors, resulting in boosted brand loyalty and increased consumer participation.
- Crowdsourced Product Designs
- Companies encouraging customers to contribute ideas and designs for products, resulting in new and innovative offerings and increased customer engagement.
- Innovative Product Promotion
- Businesses employing unique and creative promotional tactics, such as origami campaigns, to stand out in the market and generate buzz.
Who This Affects Most
- Telecommunications
- Telecom companies using origami campaigns and similar interactive marketing tactics to engage customers and differentiate themselves in a competitive industry.
- Advertising
- Advertising agencies incorporating crowdsourcing and interactive strategies to create memorable and effective campaigns for their clients.
- Paper and Printing
- Paper and printing industries partnering with businesses to provide custom origami designs and unique printing options for promotional materials.
