The featured Maybach DRS is an electric vehicle which was showcased at the LA Auto Show 2010 Design Challenge. The design of the electric vehicle derives its elements from modern architecture and nature by associating new sources of energy, drive systems and alternative production methods.
The Maybach DRS or "Den-Riki-Sha" is a modern version of Japanese traditional rickshaw, which appeared in the 19th century. The lightweight vehicle is electric and pedal-powered, while the outer body uses a DNA coding system to store useful information related to the vehicle.
Key Themes Behind This Trend
- Eco Concept Electric Vehicles
- Opportunity for disruptive innovation in developing environmentally-friendly electric vehicles with unique design elements.
- Alternative Energy Sources
- Potential for disruptive innovation in exploring and implementing new sources of energy for electric vehicles.
- Intelligent Vehicle Technology
- Disruptive innovation opportunity in integrating DNA coding systems for storing useful information in vehicle design.
Where This Applies
- Automotive Industry
- Opportunity for disruptive innovation in developing electric vehicles with eco-friendly designs and alternative energy sources.
- Green Technology Industry
- Potential for disruptive innovation in creating alternative energy solutions for electric vehicles.
- Information Technology Industry
- Disruptive innovation opportunity in integrating intelligent vehicle technology through DNA coding systems.
