Marathon Training Apps

The 'Couch to 5K' App Puts a Personal Trainer in Your iPod

If you're feeling too much jiggle when you wiggle then you need to download the 'Couch to 5K' app. This app for the iPhone takes you step by step through a nine-week training course designed to get you to run a 5k without stopping.

The app expertly guides you along every step of the training process. It tells you when to warm up and for how long, in addition to providing interval training. You can run the Couch to 5K app in the background so that you can still listen to music or play Bejeweled.

Check out the video above to find out more information on the Couch to 5K app and how it works.

Personalized Fitness Apps
The development of step by step personalized fitness apps on smartphones offers disruptive innovation opportunities for the health and wellness industry.
Smartphone-based Training Programs
Smartphone-based Couch to 5K type training programs that include interval training and personalized metrics present a disruptive innovation opportunity for the fitness industry.
Gamification of Fitness
Innovative fitness apps that incorporate gamification features have the potential to disrupt the way people think about workout plans and create new opportunities for the gaming and fitness industries.

Who This Affects Most

Fitness Industry
The development of smartphone-based training programs creates opportunities for the fitness industry to create new, personalized workout programs that can be accessed anywhere at any time.
Health Industry
Personalized fitness apps that help people achieve their fitness goals by taking them step by step through a training program have the potential to disrupt the healthcare industry by promoting preventative measures that lower healthcare costs.
Gaming Industry
Gamification features incorporated into fitness apps could create an entirely new market of consumers that are invested in improving their health while participating in an interactive and engaging activity.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 3%
Activity 40%
Freshness 8%

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