Winter parkas, hoodies and thermals are all items you'd find in the Uniqlo FW 2010 collection to keep you warm this season. The latest advertising campaign from Uniqlo include Charlize Theron and Orlando Bloom. Not strangers to commercials, the two stars embrace the cold as they promote 'Heattech' for the collection -- an insulating technology for winter jackets.
The Uniqlo FW 2010 also features a video commercial starring Bloom and his snowy weather embrace.
Implications - Designers tend to use black and white color schemes during the winter months, however, consumers are looking to stand out from a crowd even in the dark cold winter months. Companies that are looking to appeal to consumer's fashion senses during the colder months should consider implementing alternative colors to promote their packaging and campaigns.
Why This Trend Is Growing
- Winter Fashion Trends
- Fashion companies should consider implementing alternative colors to appeal to consumer fashion senses during the winter months.
- Celebrity Endorsements
- Utilizing celebrity endorsements in winter clothing advertising campaigns can increase brand visibility and credibility.
- Insulating Technology
- Companies that offer insulating technology for winter clothing could potentially disrupt the market and gain a competitive edge.
Industries Being Reshaped
- Fashion
- Fashion companies should consider implementing alternative colors to appeal to consumer fashion senses during the winter months to gain a competitive edge.
- Advertising
- Utilizing celebrity endorsements in winter clothing advertising campaigns can increase brand visibility and credibility, creating a strong disruptive innovation opportunity within the industry.
- Textile Technology
- Companies that offer insulating technology for winter clothing could potentially disrupt the market and gain a competitive edge in the textile technology industry.
