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I'm not surprised that the Just Dance 2 campaign stars Snookie and Ronnie from infamous reality TV show 'Jersey Shore.' Banking on their popularity right now, the new Wii game is sure to garner a lot of attention.
Available on October 12, 2010, this game will surely bring the club home. Perhaps you'll even be inspired by the Just Dance 2 campaign to have reruns of 'Jersey Shore' playing in the background. What do you think, does Snookie and Ronnie do this game justice?
What Makes This Trend Stand Out
- Celebrity Video Game Endorsements
- Opportunities exist for gaming companies to capitalize on the popularity of celebrities and reality stars by featuring them in ad campaigns for video games.
- Cross-promotion
- Cross-promoting a popular television show or celebrity with an upcoming video game release can be an effective marketing tactic.
- At-home Gaming
- Video game companies can explore ways to create an immersive at-home gaming experience through popular games like Just Dance 2 and other interactive titles.
Sectors Adopting This
- Gaming
- Gaming companies can leverage celebrity endorsements and cross-promotion strategies to generate buzz and drive sales for new releases.
- Television
- Television networks can explore opportunities to cross-promote popular shows with upcoming video game releases to expand their audience and generate additional revenue streams.
- Marketing
- Marketing and advertising agencies can help gaming companies create effective campaigns that leverage the popularity of celebrities and cross-promotion strategies to maximize exposure and engagement.
