Sesame Street writers know how to keep their material fresh. Taking inspiration from Old Spice’s “Smell Like A Man” viral ad campaign, Street resident Grover is featured in a spoof ad smelling like a monster.
This Sesame Street Old Spice commercial is the latest example of kid TV catering to parents as well as tots.
Implications - Parodies have always served as a hilarious source of enjoyment for consumers, with the digital age making parodies more prevalent than ever. This may be due to the ease of sharing in today's society, making it easy to share the news that is being parodied as well as the parody itself. Ultimately, consumers appreciate content that is familiar, but fresh.
What's Driving This Trend
- Parody Advertising
- There is a growing trend of brands using parody in their advertisements to entertain and engage consumers.
- Parent-friendly Entertainment
- Kid TV shows are increasingly creating content that appeals to parents as well as children.
- Digital Parody Culture
- The digital age has fueled the prevalence of parody content, making it easier for people to create and share parodies.
Who This Affects Most
- Advertising and Marketing
- The advertising industry can explore disruptive innovation opportunities by incorporating humor and parody into their campaigns to captivate audiences.
- Entertainment
- The entertainment industry can capitalize on the trend of creating content that appeals to both kids and their parents, opening up new market segments.
- Social Media and Viral Marketing
- The rise of digital parody culture presents opportunities for social media platforms and marketers to leverage the popularity of viral parody content for brand promotion and engagement.
