The Soft Underbelly installation designed by Joshua Howell and Aaron Zeligs for the Santa Monica, California Glow 2010 event was an instant hit with its attendees. Comprised of a canopy held up by hundreds of metallic white balloons illuminated with multiple blacklights, the lower portion of the canopy featured a network of mono-filament threads painted in UV paint.
What made the Soft Underbelly installation a hit, though, was the glowing sap that oozed from the hybrid ‘tree stumps.’ Viewers had the chance to paint this liquid wherever they pleased, which made for an extra fun-filled night.
What's Driving This Trend
- Glow-in-the-dark Installations
- Opportunity for creating innovative art installations using glow-in-the-dark materials and interactive features.
- Interactive Art Experiences
- Opportunity to create interactive experiences for event attendees through the use of technology and unique materials.
- Outdoor Event Marketing
- Opportunity for businesses to create memorable outdoor event experiences that incorporate unique art installations and interactive features.
Who This Affects Most
- Art and Design
- Opportunity for artists and designers to use unique materials and technology to create interactive art installations for events and public spaces.
- Event Planning
- Opportunity for event planners to incorporate unique art installations and interactive features into outdoor events to create memorable experiences for attendees.
- Marketing and Advertising
- Opportunity for businesses to use innovative art installations and interactive features to create outdoor marketing experiences that leave a lasting impression on attendees.
