The KFC Reusable Side Container has the right idea. Instead of simply making packaging more eco-friendly, why not create something that can be used again and again? So simple and ingenious, this concept recently won the 2010 Greener Package Awards.
In addition to the KFC Reusable Side Container, "KFC will reduce its use of foam by 62% and total plastic use by 17%," according to their website. With the launch of their ‘Reuse. Renew. Rejoice’ microsite, you can keep tabs on the rest of their eco ventures.
What's Driving This Trend
- Reusable Packaging
- Creating packaging that can be used multiple times presents an opportunity for reducing waste and promoting sustainability.
- Reducing Foam Usage
- Striving to reduce foam usage in packaging materials opens up possibilities for eco-friendly alternatives and innovation.
- Decreasing Plastic Usage
- Efforts to reduce plastic usage in packaging drive the need for exploring alternative materials and sustainable packaging solutions.
Who This Affects Most
- Food Packaging
- The food packaging industry has an opportunity to embrace reusable packaging options and eco-friendly materials to reduce waste.
- Fast Food
- Fast food chains can explore innovative ways to reduce foam and plastic usage in their packaging, contributing to environmental sustainability.
- Sustainable Packaging
- The sustainable packaging industry can continue to develop and provide eco-friendly alternatives to foam and plastic-based packaging materials.
