The B.O.N.D. bicycle is literally “built of notorious deterrents” as its name suggests, and I'm sure 007 would have enjoyed one himself. Endowed with a flame-thrower, an anti-theft ejector seat, a caterpillar track over its back wheel and a puzzling ski on its front wheel, this super-charged cycle will blow you off of its tracks.
Pimped out by ilovemybike.co.uk, the B.O.N.D. will be on public display in London, but sadly has been deemed too unsafe to sell.
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What's Driving This Trend
- Military-inspired Bicycles
- Opportunity to cater to military or adventure enthusiasts with unique, rugged and multi-functional bicycle designs
- Anti-theft Innovation
- Opportunity to develop and market products with increased security features and anti-theft mechanisms for bicycles
- Experiential Marketing
- Opportunity to display and market products through experiential marketing to attract more attention
Who This Affects Most
- Cycling Industry
- Cycling brands and manufacturers can tap into the demand for military-inspired or anti-theft bicycles
- Security Industry
- Security technology companies can venture into creating anti-theft mechanisms for bicycles
- Marketing Industry
- Advertising agencies can use experiential marketing to showcase products, creating a unique and fun public display
