The spring 2011 Burberry Prorsum show for men is all about leather, chains, spikes and overall badass looks. The killer runway showcased some amazing looks from the Burberry sector, and featured hot trench jackets and the great use of metallics and oversized sweaters.
What strikes me the most about Burberry Prorsum is its practicality. It isn't too crazy to be worn regularly, so bust out the credit card boys. Burberry isn't only about plaid these days -- it's about hardcore urban street couture with killer edge and wicked jackets.
What's Driving This Trend
- Leather Fashion
- Disruptive innovation opportunity: Explore sustainable alternatives to leather materials for creating edgy menswear.
- Metallic Accents
- Disruptive innovation opportunity: Develop new techniques for incorporating metallic elements into men's clothing, beyond just jackets.
- Urban Street Couture
- Disruptive innovation opportunity: Combine high fashion with functionality to create urban streetwear that caters to the edgy and practical needs of consumers.
Who This Affects Most
- Fashion Retail
- Disruptive innovation opportunity: Embrace the trend of rebel menswear and curate collections that cater to the growing demand for edgy clothing.
- Sustainable Fashion
- Disruptive innovation opportunity: Develop eco-friendly alternatives to leather and other materials traditionally used in rebel menswear, providing consumers with sustainable fashion choices.
- Men's Clothing Design
- Disruptive innovation opportunity: Experiment with unconventional materials and designs to create unique and in-demand pieces for men seeking a rebellious style.
