What better fashion than that found in The Twelfth Letter SS11 collection. I mean, if it's perfect for "both overcast drizzly days and sunny spring picnics," as Life Lounge puts it, then you really don't require much else.
This casual, clean-cut collection offers versatile pieces that are suitable for many occasions, but I can't help but think that one of the best occasions has been captured in The Twelfth Letter SS11 lookbook by photographer Peter Cagnacci. Check out the video shot by Michael Tyson above as well.
Key Themes Behind This Trend
- Casual Fashion
- Disruptive innovation opportunity: Create a sustainable and eco-friendly casual fashion line.
- Versatile Pieces
- Disruptive innovation opportunity: Develop a digital platform that allows users to mix and match versatile fashion pieces.
- Lookbook Photography
- Disruptive innovation opportunity: Use augmented reality technology to create interactive and immersive lookbook experiences.
Where This Applies
- Fashion Industry
- Disruptive innovation opportunity: Integrate artificial intelligence into the fashion industry to personalize fashion recommendations.
- Sustainable Fashion Industry
- Disruptive innovation opportunity: Develop new fabrics and materials that are sustainable and have a low environmental impact.
- Technology Industry
- Disruptive innovation opportunity: Create cutting-edge imaging technology for fashion photography and videography.
