Furry Fine Fashion

The Oscar de la Renta SS11 Collection Shows a Dash of Vintage Inspiration

The models in the Oscar de la Renta SS11 runway show look like retro Barbie dolls in his latest designs. Granted, his work always exudes an elegance that the famous Barbie was imbued with; this time, however, he seems to be following the 'Mad Men' bandwagon, creating pieces that would fit flawlessly on set.

From chic office wear to frothy ball gowns, the Oscar de la Renta SS11 collection doesn't disappoint. Add color, texture and beautiful silhouettes, and he has put together line perfect for a lady.

Retro-inspired Fashion
Opportunity for creating fashion lines that pay homage to vintage styles and appeal to consumers who appreciate nostalgic aesthetics
Mad Men-inspired Fashion
Chance to capitalize on the popularity of the TV show 'Mad Men' by designing clothing that emulates the iconic 1960s fashion showcased on the series
Textured Silhouettes
Innovation opportunity in creating garments that combine unique textures with flattering shapes

Industries Being Reshaped

Fashion
Opportunity for designers and retailers to incorporate retro and Mad Men-inspired fashion into their collections
Film and TV Production
Opportunity for costume designers and stylists to create wardrobes that reflect the 1960s fashion trends depicted in 'Mad Men'
Textile and Material Manufacturing
Opportunity to develop new textures and materials that can be used to create garments with interesting silhouettes and enhanced visual appeal
SCORE
5.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 57%
Freshness 8%

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