For truly explosive sound in your TV room, the Samsung Home Theatre ads promise to put you in the center of the action. Designed by the Cheil Advertising Agency of Brazil, this campaign quite clearly communicates the product's strength.
In an otherwise empty room, a chair is spotlit and surrounded in airplane engines, horns and trumpets. Just looking at these Samsung Home Theatre ads has me hearing the blaring noise.
Key Themes Behind This Trend
- Immersive Audio
- Develop new audio technologies, like 360-degree surround sound, that can amplify the experience of watching movies or sports events in your living room.
- Advertising Through Disruptive Experiences
- Create ads that stimulate customer senses with overwhelming experiences that leave indelible marks and create brand awareness differentiated from customary advertisement
- Virtual & Augmented Reality Sound System
- Generate virtual & augmented reality sound technology that can make the experience of a large format theater once that could be achieved from the comfort of your homes.
Where This Applies
- Consumer Electronics
- Explore ways of tapping opportunities in immersive audio, like virtual reality headsets, gaming headphones, and advanced home theaters, to create differentiated customer experiences.
- Entertainment
- Partner with consumer electronics companies to create a virtual & augmented reality sound system to create differentiated viewer experiences in movie theaters, sports stadiums, or theme parks.
- Advertising
- Develop advertising campaigns that utilize new audio technologies, like 360-degree surround sound, to create immersive experiences that are memorable and shareable.
