The John Patrick SS11 collection represents something very noble: water. Not only are the minimalistic designs inspired by this life-sustaining element, they are also part of a small movement that encourages the appreciation and protection of this essential resource.
With a portable NYC tap water station placed outside his hotel, he is bringing attention not only to his clean John Patrick SS11 collection, but also to the idea of drinking from the tap (via the bottle). “I feel a sense of needing to do more to protect the environment,†says Patrick. “It's incredibly important to tread lightly on the Earth, and there's always room for improvement.â€
Why This Trend Is Growing
- Water-inspired Fashion
- The incorporation of water-inspired designs and themes in fashion could disrupt the industry and appeal to environmentally conscious consumers.
- Tap Water Advocacy
- Advocating for tap water consumption could disrupt bottled water sales and inspire sustainable water usage.
- Eco-friendly Fashion
- The trend towards sustainable and environmentally friendly fashion is disrupting the industry and creating opportunities for innovative designers and brands.
Industries Being Reshaped
- Fashion
- Incorporating environmentally conscious themes and sustainably sourced materials in fashion could disrupt the industry and appeal to socially responsible consumers.
- Beverage
- Advocating for tap water consumption could disrupt the bottled water industry and encourage sustainable usage practices.
- Water Conservation
- The movement towards water conservation and protecting this essential resource could disrupt industries related to water usage and management, creating opportunities for sustainable innovation.
