Budding illustrator 'McBess' (or, Matthew Bessudo) is a highly creative individual with a talented hand and active imagination.
His illustrations display a dark, edgy humor executed through a vintage-esque style that is reminiscent of old Disney. Regardless, illustrator McBess's work is anything but Disney. The often morbid pieces from McBess's collection generally portray a harsh reality and underlying symbolism.
Some images include a grinder labeled "kid burgers" and an over-eater's harsh inner thoughts.
Implications - Consumers are appreciative of fine arts illustrations with a dark twist because the juxtaposition of children's cartoons with unnerving subject matter engages consumers on a cognitive level. Corporations that produce goods and offer services that challenge consumers mentally are more likely to garner business than companies that are complacent with not engaging consumers cognitively.
Why This Trend Is Growing
- Dark Illustrations
- There is an opportunity for companies to incorporate dark illustrations for marketing and branding purposes.
- Edgy Humor
- Companies can experiment with edgy humor in their advertising campaigns to engage their target consumers.
- Vintage-esque Style
- Using a vintage-esque style in digital illustrations can help companies create a distinct visual identity for their brand.
Industries Being Reshaped
- Marketing
- Marketing agencies can use McBess' style of illustrations to create attention-grabbing campaigns for their clients.
- Fashion
- Fashion brands that want to differentiate themselves can use dark illustrations in their clothing designs to appeal to consumers seeking edgier styles.
- Publishing
- Publishing companies can use McBess' illustrations to create book covers or illustrations in children's books that incorporate darker themes.
