Posh Spice a best selling author? Her fashion guide "That Extra Half an Inch: Hair, Heels and Everything in Between" has already hit bestseller status in the U.K., where it was published earlier this year, is now ready to infect the fashionista friendly in North America as well. The stylish Spice Girl just signed a deal with HarperCollins. And according to the publishing company " 'That Extra Half an Inch' will offer guidance on everything from how to dress on special occasions to 'how to feel confident and look great every time you leave the house.'"
Get ready for Posh to "tell you what you want what you really really want" - the guide hits bookstores this November.
Why This Trend Is Growing
- Fashion Guidebooks
- The rise of celebrity-authored fashion guidebooks presents an opportunity for disruptive innovation in the publishing industry.
- Author-brand Collaborations
- The trend of celebrity authors collaborating with established brands opens up opportunities for disruptive innovation in both the fashion and publishing industries.
- Personal Style Guidance
- The increasing demand for personal style guidance from celebrities offers an opportunity for disruptive innovation in the fashion and beauty industries.
Industries Being Reshaped
- Publishing
- The success of celebrity-authored fashion guidebooks suggests disruptive innovation opportunities in the publishing industry.
- Fashion
- The collaboration between celebrity authors and fashion brands creates disruptive innovation opportunities in the fashion industry.
- Beauty
- The demand for personal style guidance from celebrities presents disruptive innovation opportunities in the beauty industry.
