Brands are increasingly using augmented reality to provide useful tools to their consumers. In this case, Bulmers Cider has released a free iPhone app that uses augmented reality and GPS to help the user locate the nearest pub garden.
The Bulmers Cider augmented reality iPhone app is an effective way of uniting the Irish cider brand with the spirit of the British summertime.
Implications - It's very useful for tourists who are unfamiliar with the cities they are in, or for thirsty party people who may be disoriented. This innovative app will definitely impress your dates; you'll seem like a pub-navigating pro! It's also useful for hunting down your favorite brew if you're a beer connesieur. Download this app for guzzling good times.
What's Driving This Trend
- Increased Use of Augmented Reality
- Brands are utilizing augmented reality to provide useful tools, such as the Bulmers Cider app, to enhance consumer experiences.
- Location-based Apps
- The Bulmers Cider app uses GPS technology to help users locate the nearest pub garden, highlighting the growing trend of location-based apps.
- Brands and AR Integration
- More brands are integrating augmented reality into their marketing strategies, as seen with Bulmers Cider app.
Who This Affects Most
- Alcohol and Beverage
- The Bulmers Cider app showcases how the alcohol industry can leverage augmented reality to engage consumers and enhance their drinking experiences.
- Hospitality and Tourism
- The augmented reality app can be a valuable tool for tourists and party-goers, aiding them in locating pubs and enhancing their overall experience in new cities.
- Mobile App Development
- The development and success of the Bulmers Cider app highlights the opportunities in the mobile app industry, particularly in creating innovative location-based applications.
