Period Packaging by Kyle Tolley & Sarah Graves is to the point. This minimalistic package design aims to re-brand the sanitary protection product. The designers believe that the packaging should encourage buyers to be proud of what they are buying because these products are a necessity -- period.
Period Packaging is a great concept, making package design less about flowers and decoration and more to the point.
Implications - The way in which a product is packaged in today's industry can have monumental impacts on its performance within the market. The branding or appearance of a product is the first way a consumer interacts with the product and it is imperative to make a lasting and positive first impression. Businesses who convey the functionality and quality of their product in a simple way will see great returns.
What Makes This Trend Stand Out
- Minimalistic Package Design
- Opportunity for businesses to re-brand their products through minimalistic package designs.
- Functional and Quality Packaging
- Businesses can convey the functionality and quality of their products through simple packaging designs.
- Emphasizing Necessity
- Creating packaging that encourages buyers to be proud of purchasing essential products can lead to increased sales.
Sectors Adopting This
- Consumer Packaging Industry
- Disruptive innovation opportunity lies in creating minimalistic package designs that captivate consumers.
- Feminine Hygiene Industry
- Opportunity to re-brand period protection products through innovative packaging designs.
- Beauty and Personal Care Industry
- Applying minimalistic package designs can differentiate products in the highly competitive beauty and personal care market.
