There's something alluring about a rich punk princess, and photographer Matilde Travassos captures that essence in this incredible photo series.
Entitled 'Childlike Empress,' the spread was styled by Garden in Hell, Joao Magalhaes and David Motta. Model Caroline from Select Model Management is sensational with every pose and expression. Be sure to check out the gallery for a closer look at each image.
Implications - A stronger female is emerging in the consumer market and these women are looking for styles that will capture their strength. With this demand, an edgier fashion aesthetic is becoming more present in designs. Consumers are looking for ways to express that strength and aggression. To appeal to this modern woman, companies should incorporate an ethos that is more forward-thinking and less subtle.
What's Driving This Trend
- Rich Punk Princess Style
- Opportunity for fashion brands to cater to the emerging demand for edgier fashion aesthetics that capture the strength and aggression of modern women.
- Stronger Female Consumer
- Market opportunity to target women seeking styles that embody their strength and are less subtle in terms of design and aesthetic.
- Forward-thinking Ethos
- Companies can differentiate by incorporating a more forward-thinking ethos to appeal to the modern woman looking to express her strength and individuality.
Who This Affects Most
- Fashion
- Fashion brands can tap into the emerging demand for edgier fashion aesthetics that capture the strength and aggression of modern women.
- Photography
- Photographers can explore capturing the essence of a rich punk princess to cater to the market seeking bold and strong female representation.
- Marketing/advertising
- Agencies can create campaigns that highlight the strength and individuality of modern women, appealing to the growing demand for more forward-thinking and empowering messages.
