The tiny Capuchin is the monkey equivalent of the Marlboro man, except instead of endorsing cigarettes, he’s promoting fastfood joint, Taco John’s. The little guy has won the hearts of so many adoring fans and is starting to get international recognition.
Check out the commercial at the bottom to see his stellar rodeo skills as he rides on the back of a Border Collie.
Riding since he was two, (he’s 18 now), Whiplash is one of the biggest little monkeys in the world. “His riding ability is unmatched and his herding skills unchallenged, but whiplash never misses a chance to show his monkey heritage. As he rides the dog he will pull the saddle from side to side and even hang off to one side, mimicking an Indian hideaway.” So says his official home on the web, whiplashrides.com.
What Makes This Trend Stand Out
- Animal-based Advertising
- Disruptive innovation opportunity: Explore the use of animals as mascots or endorsers in advertising campaigns to create a unique and memorable brand image.
- Unconventional Brand Partnerships
- Disruptive innovation opportunity: Collaborate with unexpected partners to create attention-grabbing marketing campaigns that appeal to diverse audiences.
- Alternative Sports Entertainment
- Disruptive innovation opportunity: Develop new forms of sports entertainment that incorporate unconventional elements, such as animal riding, to attract a wider fan base.
Sectors Adopting This
- Fast Food
- Disruptive innovation opportunity: Utilize unique mascots or characters to differentiate fast food brands and create a strong emotional connection with customers.
- Advertising
- Disruptive innovation opportunity: Experiment with unconventional advertising strategies, such as using animals in campaigns, to captivate audience attention and drive brand awareness.
- Sports and Entertainment
- Disruptive innovation opportunity: Introduce alternative sports entertainment formats that combine traditional sports with unexpected elements, creating exciting and engaging experiences for fans.
