The newest anti-drunk-driving campaign comes from MTV with their 'If You Drink, Don't Drive' print ads. Giving you different options on what to do after drinking, these prints ensure that you steer clear of the wheel.
The ads feature various people in the background playing piano, singing and playing guitar to demonstrate their point. These MTV 'If You Drink, Don't Drive' ads are a great way to target a younger target audience to stop drinking and driving.
Key Themes Behind This Trend
- Anti-drunk-driving Campaigns
- Using artistic expressions to communicate an important message
- Targeting Younger Audiences
- Designing ads that appeal to millennials and Gen Z
- Multi-channel Advertising
- Combining different media platforms to spread awareness
Where This Applies
- Advertising
- Opportunities for creatives to make an impact in public safety campaigns
- Music Industry
- Collaborating with campaigns to promote social responsibility among youth
- Alcoholic Beverage Industry
- Partnering with anti-drunk-driving campaigns to promote responsible drinking
