Mary Coble's 'Blood Script' was a live performance artwork presented at the PULSE Art Fair at Pier 40 in New York City. The piece involved the tattooing of 75 insults, without the use of ink.
Using a decorative type face, 'Blood Script' attempts to create "a dichotomy between the beautiful visual form of the words and the ugly meanings they convey semantically," according to the Brooklyn Museum.
Implications - An effective way for a business to garner the attention of consumers is through the use of shockvertising. Consumers are likely to take notice in products that evoke emotion or provide various stirring or moving experiences. Businesses will be likely to stand out in the minds of consumers with the use of unusual marketing techniques.
What's Driving This Trend
- Shockvertising
- Using shocking and provocative advertising to capture consumers' attention and stand out in the market.
- Performance Art Marketing
- Incorporating live performance art as a marketing strategy to create unique and memorable experiences for consumers.
- Anti-hate Speech Messaging
- Utilizing art and design to combat hate speech and promote positive messaging.
Who This Affects Most
- Art and Design
- The art and design industry has the opportunity to leverage performance art and typography as a means for creating thought-provoking messages and experiences.
- Marketing and Advertising
- The marketing and advertising industry can benefit from incorporating unconventional and memorable strategies into their campaigns, such as collaborative performance art pieces.
- Social Activism
- The use of performance art to bring attention to social issues and promote positive messaging can align with the values and mission of social activism organizations.
