'Dead Drunk But Trying' is a new YouTube video series by some ridiculous dudes who want to see what happens when people drink copious amounts of alcohol, then try to perform simple tasks, like putting together basic IKEA furniture. Contestants must have a .25 BAC or higher to begin their task.
The show aired its first episode recently, and will air a new episode every two weeks. I personally find the show questionable and unsafe, but the results are still hilarious. 'Dead Drunk But Trying' will appeal to all those who have ever laughed at a friend stumbling around while extremely inebriated.
Key Themes Behind This Trend
- Unsafe Entertainment
- Opportunity for companies to create safer forms of entertainment that still appeal to thrill-seeking audiences.
- Shock Value Content
- Potential for creation of new forms of outrageous content that will grab consumer attention through shock value.
- Comedic Alcohol Consumption
- Opportunity for companies to create comedic content around alcohol consumption in safe, responsible and entertaining ways.
Where This Applies
- Entertainment
- Possible opportunity to create new forms of entertainment that offer thrill but are safe and responsible.
- Marketing and Advertising
- Opportunity for companies to create shock value content for marketing campaigns that will draw consumer attention.
- Food and Beverage
- Opportunity for alcohol brands to create comedic content around alcohol consumption in safe, responsible and entertaining ways.
