Bondage Underwear

The 'Times to Top' Editorial by Russ Burton for Who's Jack

Bondage and bridle-like underwear are big, so it's no surprise that the 'Times to Top' editorial, photographed by Russ Burton for Who's Jack, showcases that trend in a hardcore, but sexy way. Leather, bound belts and thick straps galore!

As featured in Russ Burton's photography, fur, black, underwear-as-outerwear and, above all, leather will hold strong through the winter months as a sexy trend. Get down to the stables to grab yourself some whips and tack!

Bondage
Opportunity to explore innovative designs and materials for bondage-inspired underwear.
Leather
Disruptive innovation potential for creating sustainable and eco-friendly leather alternatives.
Underwear-as-outerwear
Innovation opportunities to create versatile and fashion-forward lingerie that can be worn as outerwear.

Where This Applies

Fashion
Fashion brands can tap into the bondage and leather trend by creating bold and edgy lingerie collections.
Materials
Opportunity for materials manufacturers to develop eco-friendly alternatives to traditional leather for the bondage and fetish industry.
Retail
Retailers can explore the growing trend of underwear-as-outerwear and curate collections that cater to this style.
SCORE
6.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 100%
Freshness 8%

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