Shot by photographer Charlotte Hadden, the featured 'Momce' spread is definitely an unconventional men's editorial.
Removing the manly-man factor, this spread features a more delicate side to the male species, capturing a vulnerability never seen before in the usual tough-guy prints. Charlotte Hadden does a phenomenal job in changing up the usual menswear vibe, with these prints doing the models in this spread complete justice.
Implications - Youth consumers of both sexes have a desire to transcend orthodox definitions of gender. Men's fashion is borrowing from women's just as much as the opposite is true. When designing products for young male consumers, companies ought to challenge traditional notions of what it means to be a man.
What Makes This Trend Stand Out
- Gender-blurring Fashion
- Designing gender-neutral clothing for young males can challenge traditional notions of masculinity.
- Vulnerable Masculinity
- Capturing a softer and more vulnerable side to the traditional tough-guy prints can appeal to younger male consumers.
- Unconventional Men's Editorials
- Creating unconventional editorial spreads that feature non-traditional models and themes can appeal to young consumers who desire to transcend orthodox definitions of gender.
Sectors Adopting This
- Fashion and Apparel
- Designing gender-fluid clothing can appeal to younger consumers who desire to transcend traditional definitions of gender.
- Media and Journalism
- Creating unconventional editorial spreads can appeal to young consumers who desire to see non-traditional models and themes.
- Advertising and Marketing
- Designing campaigns that challenge traditional notions of masculinity can appeal to younger male consumers who desire to explore their vulnerability and emotional expression.
