The Kliktease Lingerie Totaal ad is absolutely ingenious. The company uses men's indiscretion to get woman the lingerie they really want. The premise is that woman go to the Kliktease site and fill in their size and preferred style of lingerie.
Once that is done, they send the link to their boyfriend's best friend and he then forwards a link to the boyfriend. The boyfriend opens the link and sees a woman stripping with every click of his mouse. At the end, all there is left is the lingerie that his girlfriend really wants, and her picture, telling him that he's caught in the act. The Kliktease Lingerie Totaal ad is the perfect way to get what you want!
Key Themes Behind This Trend
- Interactive Advertising
- The Kliktease Lingerie Totaal ad demonstrates an innovative approach to interactive advertising, engaging viewers and encouraging participation.
- Personalized Marketing
- By allowing women to select their preferred size and style of lingerie, Kliktease taps into the trend of personalized marketing, tailoring the content to individual preferences.
- Controversial Marketing
- The provocative and risqué nature of the Kliktease Lingerie Totaal ad highlights the growing trend of using controversial marketing tactics to capture attention and generate buzz.
Where This Applies
- Lingerie
- The Kliktease ad presents an opportunity for the lingerie industry to explore new and creative ways of marketing their products.
- Advertising
- The Kliktease ad showcases the potential for innovative and engaging advertising campaigns that capture audience attention and generate brand awareness.
- E-commerce
- By leveraging the power of online platforms and personalized experiences, Kliktease demonstrates the potential for disruption in the e-commerce industry.
