When a company only has 30 seconds or so to catch your attention, they've got to be creative and come up with something memorable. Small, local businesses don't have the big budgets of larger, national companies, so they often make up for it with over-the-top ads.
The Bridgeman family, with the help of Blue Stingray, created several truly funny local Bridgeman Insurance commercials for TV and the web. See one of them above.
Implications - Humor is something that, though varying in style, is appreciated on a global scale. The use of humor in products or campaigns thus has an appeal that allows a consumer to better connect with a company and puts a face to a large corporation which, in turn, humanizes a brand and makes it more accessible.
What Makes This Trend Stand Out
- Humorous Commercials
- Creating funny commercials can help small, local businesses connect with consumers and make their brand more accessible.
- Creative Advertising
- Small businesses can compensate for limited budgets by developing memorable and over-the-top ads.
- Global Humor Appreciation
- Humor is universally appreciated, making it an effective tool for companies to connect with a global audience.
Sectors Adopting This
- Advertising
- The advertising industry can utilize humorous commercials to create engaging campaigns for small businesses.
- Insurance
- Insurance companies can explore creative advertising approaches to humanize their brands and better connect with consumers.
- Entertainment
- The entertainment industry can tap into the global appeal of humor by producing and distributing funny commercials.
