The 'Fashion' Marie Claire UK September 2010 spread is sticking to all-black, giving the LBD a whole new look.
Marija Vujovic is photographed by Ben Watts in raven-hued styles from Christopher Kane, Dolce & Gabbana and Chloe. The background setting of the model is bright and full of color, giving a nice contrast to the black outfits. The 'Fashion' Marie Claire UK September 2010 spread gives black outfits a new and exciting look.
Implications - No longer looking for overtly revealing styles, female shoppers are attracted to ones that feature a more subtle aesthetic. Products that are simple appeal to those who want to maintain a classic look despite the increasing number of convoluted styles coming out.
Key Themes Behind This Trend
- Lbd-only Editorials
- Black outfits are becoming more popular, creating an opportunity for fashion brands to promote monochromatic clothing and showcase the versatility of the Little Black Dress.
- Subtle Aesthetic
- Consumers are seeking simple and classic styles, providing an opportunity for brands to develop minimalist designs that appeal to this market.
- Contrasting Backdrops
- Photoshoots with bold and colorful backgrounds are becoming more popular, providing an opportunity for photographers to experiment with contrasting elements.
Where This Applies
- Fashion
- The fashion industry can capitalize on the trend of LBD-only editorials by promoting an array of black clothing items.
- Photography
- The photography industry can offer more creative photoshoots that incorporate contrasting backdrops.
- Design
- The design industry can develop minimalist and timeless merchandise that caters to consumers looking for a subtle aesthetic.
