The BBC launched it's peer to peer TV software 'iPlayer' several days ago as part of a large scale beta test. Only currently available to UK residents using the PC platform, the software allows users to download programmes broadcast on the BBC over the previous seven days. These programmes are stored on the users computer and can be watched within the next 30 days. Once watched the file cancels itself. The programmes on offer do not include all programmes broadcast by the BBC, but only ones that the BBC has the rights for. An interesting annoucenment from the BBC also claims that the service will also be integrated within YouTube - though it is not clear exactly how this will be done.
This is an interesting case study to follow. Will all TV stations develop their own solution or will they opt to integrate with existing platforms such as YouTube, Apple's iTV or Joost?
Key Themes Behind This Trend
- Peer-to-peer TV Software
- Opportunity to develop innovative P2P TV software platforms that allow users to download and watch TV programs on demand.
- Downloadable TV Programs
- Disruptive innovation opportunity to offer downloadable TV programs that can be watched offline within a limited timeframe.
- Integration with Online Platforms
- Opportunity for TV stations to integrate their services with popular online platforms like YouTube, Apple's iTV, or Joost.
Where This Applies
- Broadcasting and Television
- Broadcasting companies can explore innovative ways to offer downloadable TV programs and integrate with popular online platforms.
- Software Development
- Software developers can create P2P TV software platforms that enable users to download and watch TV programs on different devices.
- Online Video Streaming
- Companies offering online video streaming services can partner with TV stations to integrate their services and provide a wider range of content to viewers.
