Transparent Cement Blocks

Daniel Franke and Markus Kison Lets You See Through Concrete

Providing you with the illusion of a transparent concrete block, artists Daniel Franke and Markus Kison create an intricate piece that will toy with your perspectives.

While projecting a live feed of the surrounding area on the cube, this artwork also manages to track the viewer's eye movement, changing the image projected on the block accordingly. With this detailed technological collaboration, Daniel Franke and Markus Kison prove their skills in creating a seemingly invisible cement piece.

Transparent Cement Blocks
Creating transparent cement blocks that toy with perspectives and incorporate interactive technology.
Live Feed Projection
Using live feed projection to create interactive and dynamic visual experiences on concrete blocks.
Eye Tracking Technology
Integrating eye tracking technology to change the projected image based on viewer's eye movement.

Who This Affects Most

Art and Design
Exploring innovative ways to incorporate technology and interactivity in art installations using transparent cement blocks.
Construction and Architecture
Applying transparent cement blocks in construction projects to create visually striking and unique structures.
Advertising and Experiential Marketing
Using transparent cement blocks with live feed projection and eye tracking technology to create immersive and captivating advertising experiences.
SCORE
3.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 28%
Activity 79%
Freshness 8%

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