Lacoste has released Lacoste Steel Racquet Collection of four heritage sneakers inspired by the steel tennis racquet invented by René Lacoste himself in 1963.
All four styles feature a mixture of metallic fabrics in leather, mesh or reflective material and are contrasted by brown leather details that replicate the handle of the racquet.
Take a look through the gallery to view the different styles in the Lacoste Steel Racquet Collection.
Implications - In the last few years, streetwear and sneaker culture have emerged from underground subcultures to dignified purchasing block. Companies can capitalize on this movement by investing in products that directly appeal to these style-conscious consumers. They can do so by creating products that feature avant-garde designs, bright colors, and are a radical departure from the products sold at chain stores.
Key Themes Behind This Trend
- Streetwear
- Opportunity to create avant-garde designs and bright colors that appeal to style-conscious consumers.
- Sneaker Culture
- Disruptive innovation opportunity to offer products that are a radical departure from chain store offerings.
- Metallic Fabrics
- Investment in creating products with reflective material and metallic fabrics can capture the attention of trend-seeking customers.
Where This Applies
- Fashion
- Fashion industry can capitalize on the growing streetwear and sneaker culture by producing avant-garde designs and unique color combinations.
- Footwear
- Opportunity for the footwear industry to embrace disruptive innovation by offering sneakers that stand out from the mass-produced chain store products.
- Textile
- Textile industry can explore the use of metallic fabrics and reflective materials in their products to cater to the trends in streetwear and sneaker culture.
