Created by Ken Austin, Tequila Avion is a tequila made with slow-roasted agave with hints of cherry, peach, pear, rose petals and herbs. Aged six months, Tequila Avion has coined the term of “Taste Elevated,†referring to a new age in quality spirits.
Austin is an executive at Marquis Jet so it's no surprise that he has played a role in creating a spirit exclusively for those used to luxury travel.
Implications - Tequila Avion has gained notoriety with its influential role on popular television series 'Entourage,' which helped to market the brand as a luxury liquor for frequent travelers. Austin's relationship to air travel makes for a fruitful relationship between both of his major business ventures, and if the Avion drinking experience compares to the quality of the Marquis Jet flying experience, consumers won't be disappointed.
Why This Trend Is Growing
- Luxury Spirits
- The rise of luxury spirits, such as Tequila Avion, presents opportunities for innovative and high-end alcohol brands.
- Celebrity Endorsements
- The power of celebrity endorsements, as seen with Tequila Avion on popular television series 'Entourage,' can greatly influence consumer perceptions and brand recognition.
- Cross-industry Collaboration
- The collaboration between the airline industry and spirits industry, as seen with Tequila Avion's executive ties to Marquis Jet, opens up possibilities for unique and seamless brand experiences.
Industries Being Reshaped
- Alcohol
- The alcohol industry should consider developing their own line of luxurious and high-quality spirits to cater to discerning consumers.
- Entertainment
- The entertainment industry can leverage the influence of popular shows and movies to effectively promote and market luxury liquor brands.
- Travel
- The travel industry can explore partnerships with spirits brands to enhance the overall travel experience and cater to luxury-seeking customers.
