Maya Hansen has quite the gift and talent for styling sultry yet sweet lingerie. The designer was inspired by the amazing colors and styles of cake baking; thus, her cake corsets were born.
Maya Hansen's cake corsets quite artistic; they look like sweet treats wrapped around each model's body. Between her stellar corsets to the way she's accessorized each model, these cupcake corsets are delicious.
Implications - Now that the economic downturn has come and gone, consumers are feeling jubilant abut their long-term prosperity. Ads that use food as props are symptomatic of this feeling of wanting to express excess. Companies should create ads that take this mentality into account.
What's Driving This Trend
- Artistic Corsets
- Opportunity for designers to create corsets inspired by different forms of art, such as cake corsets.
- Food-inspired Fashion
- Potential for fashion brands to incorporate food elements and props into their designs and marketing strategies.
- Expressing Excess
- Opportunity for companies to create advertisements that reflect the consumer desire to express abundance and prosperity.
Who This Affects Most
- Fashion Design
- Disruptive innovation opportunity for designers to explore unconventional materials and concepts, like cake corsets.
- Food and Beverage
- Potential for food and beverage industry to collaborate with fashion brands in creating edible accessories or promoting food-inspired fashion.
- Advertising and Marketing
- Opportunity for advertising and marketing agencies to develop campaigns that align with the consumer desire to express abundance and prosperity.
