The Flylashes are actually quite an odd alternative to fake eyelashes. Artist Jessica Harrison takes dead flys legs and attaches them onto the eye for what are aptly called 'flylashes.'
The inventive looking false eyelashes are sort of on the grosser side of beauty. The crooked and bent lashes are glued onto the eye and are meant to look like luscious eyelashes. They're definitely interesting.
Implications - Morbid products such as fly eyelashes manage to capture an audience that is obsessed with darker life occurrences such as death. These consumers welcome death rather than run away from it. By embracing it, this audience is accepting of using products that seem to glamorize a morbid idea.
What Makes This Trend Stand Out
- Morbid Beauty
- Creating unconventional beauty products using morbid ideas.
- Insect-inspired Fashion
- Integrating insects into fashion designs for a unique and eye-catching look.
- Gross-out Glam
- Creating beauty products that are intentionally unappealing or disgusting for the sake of novelty.
Sectors Adopting This
- Beauty and Cosmetics
- There is room for disruptive innovation in the beauty industry by creating alternative and unconventional beauty products such as the flylashes.
- Fashion Design
- Insect-inspired fashion designs could provide a unique and eye-catching element for a clothing line.
- Novelty Gifts
- Gross-out glam beauty products could provide a market for novelty gift items and gag products.
