With a client list that features the likes of Calvin Klein, L'Oreal and Estee Lauder, it's obvious that fashion photographer Torkil Gudnason knows a thing or two about crafting creative imagery.
This selection of Torkil Gudnason photography features just a sample of the high fashion digital manipulation that keeps the big companies coming back for more. My favorite is the lady in the red dress hanging from the crane.
Implications - Advertisements saturate society through print and digital technologies causing consumers to become desensitized to traditional images. These customers now prefer shocking ads which have surreal content, making them memorable and buzzworthy. Companies that are striving to appeal to their desired demographic should embrace these qualities; advertisements can be digitally manipulated or exaggerated to make their brand more noticeable.
What Makes This Trend Stand Out
- Surreal Advertising Imagery
- The trend of creating surreal advertising imagery using digital manipulation is growing, offering opportunities for disruptive innovation in the advertising industry.
- Creative Photography Techniques
- There is a trend towards using innovative photography techniques, such as digital manipulation, to create unique and eye-catching visual content.
- Desensitization to Traditional Imagery
- Consumers are becoming desensitized to traditional imagery in advertisements, creating opportunities for companies to use more surreal and exaggerated content to stand out.
Sectors Adopting This
- Advertising
- The advertising industry can leverage the trend towards surreal imagery and digital manipulation to create more memorable and buzzworthy ads.
- Photography
- Photographers can innovate and differentiate by using creative techniques, such as digital manipulation, to produce unique and compelling images.
- Fashion
- The fashion industry can use digital manipulation and other innovative photography techniques to create visually striking imagery for advertising campaigns and other marketing materials.
