Jimmy Fallon's original crowdsourced song 'Black Thoughts Favorite Dinosaurs,' is absolutely hilarious and completely ridiculous. The late night talk show host asked viewers to tweet their original song ideas, and Jimmy Fallon would then pick an interesting title to compose a song to.
The hilarious result was Jimmy Fallon 'doing the T-Rex' while singing about various types of dinosaurs. Strange but absolutely hilarious, and something we've all come to expect from Jimmy Fallon.
Implications - Crowdsourcing is a great way to break the barrier between corporation and consumer. Though the Internet has brought the world's citizens much closer together, companies continue to have difficulty getting in on the conversation. Crowdsourcing allows a corporation to do this successfully because it encourages interaction.
Why This Trend Is Growing
- Crowdsourced Songs
- Opportunity for artists and celebrities to engage with their audience and create unique and entertaining content.
- Interactive Marketing
- Opportunity for companies to involve their customers in the creative process and build stronger relationships through crowdsourcing.
- Social Media Engagement
- Opportunity for brands to leverage the power of social media to solicit and incorporate user-generated content.
Industries Being Reshaped
- Entertainment
- Disruptive innovation opportunities for musicians and entertainers to connect with their fan base in a fun and interactive way.
- Marketing and Advertising
- Disruptive innovation opportunities for brands to create engaging campaigns by involving consumers in the creative process.
- Technology
- Disruptive innovation opportunities for social media platforms and online platforms that facilitate crowdsourcing and user-generated content.
